Australia’s Number 1 Direct Marketing Agency for the Renewable Energy Sector.
Direct Marketing for Solar Retailers
Finding new customers is the lifeblood of your business. Running a business is hard enough, without having to become a marketing expert as well.
Energet is the Australian leader in respectful Direct Marketing for the solar sector. What does this mean?
We contact customers with useful information either by door knocking, telemarketing or at trade shows or shopping centres. We discuss their energy needs and if applicable, we will invite them to have an assessment and quote.
We do not believe in vanity metrics, high pressure tactics or sales tricks.
We educate and facilitate.
We protect your reputation and the reputation of the industry.
We ensure all data is used in accordance with the ACCC and DNC.
Energet was established in 2021 to provide solar retailers high quality appointments, and to help business and home owners find out more about solar and discover if its a viable option for them.
Our Services include:
Telemarketing & Appointment Setting: (Click for more) Business and home-owners contacted directly by phone, qualified & appointed with an energy bill delivered.
Direct Digital Marketing: Sending traffic to landing pages with high value offers converting to enquiries, appointments and sale. Using SEO, Blogs, Paid Ads, PPC, Web Dev and more.
Email & SMS Marketing Campaigns: Sending traffic to landing pages with high value offers converting to enquiries, appointments and sale.
Why Cold Calling / Telemarketing Should be Part of Your Marketing Mix
Cold-outreach is a vital part of any marketing campaign because it has instant results. At Energet, we create a targeted list of customers, research them and find their direct contact details, then call them and discuss your proposal. if they are interested and qualified, we book a call or physical meeting for you. We send the customer and the client (you) a calendar invite and a brief questionnaire detailing the conversation and customer's situation and problems.
So, while you are waiting for your SEO, socials and other marketing initiatives to kick in, cold-calling creates opportunities now, allowing you to hit the ground running.
Cold-calling provides instant feedback from the market about your products and services, allowing you to pivot if required.
Research shows only 3% of the market are actually searching to buy your product or services now - creating an incredibly competitive space on Google and Social advertising platforms (making them a lot of money driving click prices up) - while 97% could be interested but are gathering information or are problem aware and haven't taken action or are not even problem aware.
Cold-outreach targets this 97% who are often time-poor business decision-makers who are too busy to be searching but actually have a problem they need solving. When you meet with them you are exclusive and can solve their problem, make sales and hold margin.
Energet was established to provide an Australian-based high quality outsourced partnership for Australian businesses. Expand your business through generating more leads for your sales team or providing quality customer support services.
Affordable campaigns with no lock-in contracts and unnecessary management fees. You only pay for qualified appointments. Expand and contract as you need.
We can also handle web development, SEO, email and social marketing. It's important you are sending a consistent message.
Energet has over 30 years experience in sales, business development, training and digital marketing.
Lead Generation & Appointment Setting
Energet have generated thousands of high quality leads and converted them into qualified appointments for leading solar and renewable energy companies all over Australia. These have then turned into millions of dollars worth of sales for our clients.
The Energet data team create the data and our highly experienced team of tele-agents contact each customer, qualify them and make an appointment for our clients to go and meet with them.
Energet collect the energy bills from the customer and guarantee the quality of appointments