Lead Generation:

Telemarketng & Appointment Setting

Telemarketing & Appointment Setting

Energet generates thousands of high quality leads and converts these into high quality, qualified appointments for our solar and renewable energy retailer and installer clients, all over Australia. These appointments have resulted in generating millions of dollars worth of sales over many years.

We use a combination of cold outreach telemarketing, email and SMS campaigns.

We do not generate leads from social media or other ultra-competitive, price conscious marketplaces. We prefer to provide our clients with an exclusive opportunity where they can provide the best options for the customer, and still keep a healthy margin in the deal, to ensure they can support the customer over the next 15-20 years.

3% of the market is looking for solar at any one time. Everyone markets to these people on Google, Facebook and other platforms, creating intense competition and a price war stripping your profit. It makes Google rich.

97% of the market is looking for information, considering, learning, problem aware and also not problem aware. This market can be brought into the sales process, educated and converted. These customers are often time-poor, so you may be one of the only companies they see. If you can win their confidence, they will trust you will look after them and understand you need to make profit to help them. And, its worth it to them.

This is the market we target, and cold outreach telemarketing is the best way to reach them.


Our Experience:

We have spent over 30 years at the forefront of lead generation for many industries all over the world. We understand people, their motivations, fears and desires.

Our Process:

The Energet data team create the data, then our highly experienced telemarketing team contact each customer, discuss their energy needs, qualify them and then make an appointment for our clients (you) to go and meet with them.

We collect the energy bills from the customer, reconfirm the appointment and send reminders.

Our thorough processes mean we can guarantee the quality of appointments we make for you.

Campaign Example:

 

·       Product: Commercial Solar & Battery Systems  

·       Target: Decision-makers about Solar PV services in specific regions.

·       Marketing Locations:  Within 150km radius of preferred region

·       Lead Generation & Appointment Setting: Telemarketer-generated leads with Appointment Setting conducted in Australia.

·       Virtual Appointments: Option to set appointments physically or virtually- Same booking process.

·       Branding (Optional): Use the Client’s brand name, email address and signature during lead generation.

·       Customer Calendar Invite (Energet Booking System): Customers are provided a booking confirmation by email and SMS, with a reminder sent 24 hours prior to the appointment.

·       Retailer Confirmation (Energet Booking System): The Client is emailed a copy of the appointment booking with full discussion notes, and full details are added to a shared Google Drive with a copy of the customers recent energy bill.

·       Exclusive Leads: All leads and appointments are strictly.

 

Qualifications:

·       Business Owner/Decision-maker

·       Owner of premises or min 5 years remaining on lease

·       No solar / Or old solar needing replacement

·       Interested to have a quote.

·       Energy bill minimum $1000 per month   

·       Energy bill provided prior to appointment.

·       Approximate space available on roof & no significant shading.

 

 

 

Are you interested to find out more?

We would love to understand what you would like from an outsourced partner, and then we can put a proposal together for you.





Energet Headquarters:

Newstead, Brisbane

Why Cold Calling / Telemarketing Should be Part of Your Marketing Mix

Cold-outreach is a vital part of any marketing campaign because it has instant results. At Energet, we create a targeted list of customers, research them and find their direct contact details, then call them and discuss your proposal. if they are interested and qualified, we book a call or physical meeting for you. We send the customer and the client (you) a calendar invite and a brief questionnaire detailing the conversation and customer's situation and problems.

So, while you are waiting for your SEO, socials and other marketing initiatives to kick in, cold-calling creates opportunities now, allowing you to hit the ground running. 

Cold-calling provides instant feedback from the market about your products and services, allowing you to pivot if required.

Research shows only 3% of the market are actually searching to buy your product or services now - creating an incredibly competitive space on Google and Social advertising platforms (making them a lot of money driving click prices up) - while 97% could be interested but are gathering information or are problem aware and haven't taken action or are not even problem aware. 

Cold-outreach targets this 97% who are often time-poor business decision-makers who are too busy to be searching but actually have a problem they need solving. When you meet with them you are exclusive and can solve their problem, make sales and hold margin.  

Energet was established to provide an Australian-based high quality outsourced partnership for Australian businesses. Expand your business through generating more leads for your sales team or providing quality customer support services. 

Affordable campaigns with no lock-in contracts and unnecessary management fees. You only pay for qualified appointments. Expand and contract as you need.

We can also handle web development, SEO, email and social marketing. It's important you are sending a consistent message.

Energet has over 30 years experience in sales, business development, training and digital marketing.


Talk To Us

Marketing Enquiries

Other Marketing Services

Energet provides high quality marketing and lead generation services to solar energy retailers & installers, renewable energy product and services companies across Australia.

Services include:

  • Telemarketing & Appointment Setting: Full qualified and exclusive new customers

  • Advertising: List your business on the www.energet.com.au website to millions of Australians

  • Website Development: Build or change your website

  • Search Engine Optimisation: Generate more organic traffic

  • Social Marketing: Send the right message

  • Paid Advertising: Target your audience with focussed messages

  • Video Marketing: Let your market share your experience